How do you define the ultimate cycling experience? That’s up to you. Our mission at Giant is to help make it happen. To create the ultimate cycling experience for all riders, all around the world.

We are builders and innovators, but we are also a global community of cyclists. We are athletes, adventurers and advocates for cycling. We are Tour de France racers, singletrack explorers, neighbors and friends.

It’s true that Giant is the world’s largest producer of high-quality bikes, but we never forget where we came from. We started small. And we were founded on the idea that the best way to inspire passion for cycling is to create the best products, and make them accessible to all riders. That’s what we did back then. That’s what we do today.

Much has changed since we started in 1972. In fact, Giant has long been one of cycling’s main catalysts for change. We introduced lighter, stronger aluminum frames at a time when the industry standard was steel. We were first to make carbon fiber bikes widely available to the world. We defined the look and feel of modern road racing bikes with our Compact Road technology. And we revolutionized off-road performance bikes with Maestro Suspension.

Today, this spirit of innovation is stronger than ever. Our collection of gear and apparel, developed and tested by some of the top teams and athletes in pro racing, continues to expand. Our industry-leading E-bikes are redefining what’s possible for riders of all abilities.

These innovations serve a larger purpose. It’s not just about winning races and producing lighter, stronger, faster bikes. That’s part of it, but it’s also about making cycling more enjoyable and approachable. To everyone.

When we talk about “Ride Life,” this is what we mean. Our products, our people, our passion. Our commitment to enhancing your cycling life. You can find us at our more than 12,000 retail stores around the world, or connect with us online from wherever you are. We are always accessible and never too far away.

Ride Life. Ride Giant.